Branded Mobile App: Evolv

The brief was to design a digital experience around an online physical trainer. Creating an online service to allow users to work with an AI trainer. Design the signup experience where the is able to express their goals, cur- rent level of fitness, and identify exercises to develop a personal training plan. Presenting fitness as a personalised postive and stress- free experience to the users. An online physical trainer is creating an online service to allow users to work with an AI trainer. Design the signup experience where the is able to express their goals, current level of fitness, and identify exercises to develop a personal training plan.

Qualitative research; user interviews were conducted to aid qualitative research. From the user interviews, it was clear that there were a few common pain points while using any fitness app for users across the board. This helped in understanding the core needs and requirements of the user so we could narrow down what features to add and which parts to focus on while designing to ensure a smooth experience for the end user. The overall brand was bold, and loud. As well I wanted to stray away from gendered focused workouts and rather shape this after a very inclusive professional enviroment. The images include a variety of body types and diverse individuals from race to non- abled bodies.