TELUS StoryHive: BertaBoundBesties

I created a visual identity for BertaBoundBesties, creating the brand’s logo, overall look, and visual direction to establish a recognizable and cohesive presence across all social media platforms and broadcast TV.

Alongside building the brand, I manage its social content from concept to publication. This includes designing graphics, editing short-form videos, writing captions, and publishing content tailored to the brand’s personality and audience. In my role as the Communications Designer for Telus Storyhive, I researched effective strategies to led our team to increase engagement efforts and promote our programs on platforms including TikTok, Telus Optik, and Instagram. With so many competing programs, and ever-changing analytics I had to continually be creative in my approach to developing and delivering content that would be compelling and effective. As a result of my efforts, our group experienced a 25% increase in our social media engagement.